Comment redonner au LEEM, institution de référence des entreprises du médicament, l’autorité et la visibilité parmi les identités de ses membres et adhérents ?
Shopping mall in Amiens city center
In order to bring all the local businesses together under the same strong city center mall, Generous designed a brand identity as the embodiment of the locals’ daily life : their daily walks, bike travels, with a shopping bag, or an umbrella. The identity of the covered market lies within the proximity of the local businesses hosted inside. The logo and its illustrated mural surrounds the welcoming spaces, and the free areas of the mall to bring warmth and modernity – typical of the heart of the city.