Terres de Cuisine
Positionner une marque de restauration collective sur l’échiquier du marché national. Affirmer un positionnement engagé en faveur des convives et le rendre lisible par les collectivités.
How to go beyond a legacy of craftsmanship and anchor the Brand into a creative and daring universe igniting inspiration among chefs and hobby-cooks ?
The leitmotiv: TO DARE !
To dare to break the usual codes linked with tableware.
To dare to create new materials, textures and finishing touches that gradually become standards.
To dare to adopt orignal shapes yet always driven by usefulness.
To dare to charm without falling into banality or an overrated creativity.
To dare to express yourself: Cook your style !
